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From Vision to Reality: The Story Behind High Time
Charting New Courses: Unraveling the High Time Story
Carl Hitchborn
December 06, 2023
Embarking on a journey in the music industry is like navigating a vast ocean.
My voyage began with a realization: a gap in the industry that needed bridging.
This led to the creation of High Time, a music company that not only fills this gap but also transforms how artists approach their careers.
The conception of High Time was born from a mix of frustration and inspiration.
The music industry was ripe for a revolution, and I was determined to spearhead it.
My experiences and observations became the catalyst for a new approach, one that intertwines artistic creativity with strategic business acumen.
Developing the High Time Framework
The framework of High Time is a testament to the power of innovation.
It wasn't just about crafting a new path; it was about envisioning the future of the music industry.
The High Time Artist Success Pathway, with its focus on Brand DNA and Core Product Development, was developed to provide artists with a roadmap to success.
The Hunna: A Blueprint for Success
The journey of The Hunna is a prime example of High Time's effectiveness.
As detailed in my eBook "Zero to Record Breaker - The Missing Chapters," we created a perfect plan by integrating roles typically fragmented in the industry – management, label, publisher, merchandiser, live promoter, and in-house marketer.
This comprehensive approach allowed us to craft a strategy that propelled The Hunna to remarkable heights.
High Time's Comeback
After a hiatus, spanning the past five years, High Time is set to return with a bang on January 15th, 2024.
This comeback isn't just a continuation; it's a new chapter, redefining what's possible in the music industry.
The hiatus wasn't a pause but a period of refinement and growth, setting the stage for a revolutionary return.
The mission is a very clear one: for High Time to become the biggest and fairest music company in the world.
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As an artist, there are so many voices out there telling you what you should and shouldn’t do that it’s hard to know which voice to follow.
The truth is there is a pathway that you can take that is made up of fundamental principles that are true, no matter what it is you are trying to do.
When you know what they are, you can achieve success without having to go viral or spend all of your time on social media hoping to catch a break.
These are principles that were applied by the team at High Time to take then unknown alternative rock band The Hunna, from zero to achieving the following results in only 2 years:i
Played to a crowd of 10,000 in London.
Racked up 150 million streams on Spotify.
Sold 85,000 tickets across the UK.
60,000 physical albums.
Secured media placements on major radio stations like BBC Radio 1.
Secured synchronization placements in major global advertising campaigns.
The magnitude of the results we achieved is hard to fully grasp.
It's not just about the spectacular numbers; it's about the fact that everything we did was by design.
It was all part of a process that we have now defined as the High Time: Artist Success Pathway.
Our objective is for as many artists as possible to know how to follow the High Time: Artist Success Pathway, and to do this we’ve created a 3 part training, which you can find inside a private Facebook Group.
This group is also a place where we’ll be posting ongoing insights, knowledge, wisdom and guidance, while also fostering a community of artists who are ready to follow a pathway that provides certainty in a world of noise.
High Time Engine and High Time Engine+
A pivotal part of our approach is the High Time Engine (HTE), a development system designed to provide artists with education, support and affordable services to aid them towards making the biggest possible impact with their art.
Within HTE lies the innovative ‘People Metrics System’, a key component that goes beyond traditional vanity metrics, towards focusing on artists who are developing on a human level.
The High Time Engine+ program further builds on this, offering advanced tools and insights for artists ready to take their careers to the next level.
You can read more about HTE in this post:
High Time's story is more than just a tale of success; it's a blueprint for the future of the music industry.
As myself and my team prepare for the reboot in January, I'm invigorated by the possibilities ahead and the impact we're poised to make.
In one of the next posts I’m going to outline the five year roadmap for how High Time will become the biggest and fairest music company in the world.
The revolution is just beginning.
Stay tuned!
Kind Regards,
Carl AKA 'The Baker'
It's High Time for change | #TheTimeToDoIsNow
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