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Strategic Planning: Navigating Your Music Career with Purpose
Mastering Your Music Career with the High Time Success Pathway
Carl Hitchborn
December 05, 2023
In the ever-evolving music industry, strategic planning is not just a business buzzword.
It's the lifeline of your artistic journey and a central pillar in the High Time Artist Success Pathway.
Before we dive into this crucial step, if you're not yet familiar with the entire pathway or haven't created your Brand DNA, I highly recommend checking out my detailed discussion on the subject in this post.
Understanding these concepts is essential as they lay the groundwork for effective strategic planning.
The Essence of Strategic Planning in Music
Strategic planning is about charting a course for your career, transforming your vision into actionable goals.
This step goes beyond wishful thinking; it's about creating a structured approach to realize your musical aspirations.
Setting Clear Artistic Goals
What are your musical ambitions?
Identifying these goals is the first step in strategic planning.
Whether it's releasing an album, touring, or growing your fan base, your goals should be clear, achievable, and aligned with your overall vision.
Developing a Roadmap for Success
Think of your strategic plan as a roadmap to your musical dreams.
This plan should be adaptable yet focused, allowing you to steer through the dynamic landscape of the music industry while staying true to your goals.
Aligning Your Actions with Your Vision
Every decision you make, every step you take, should bring you closer to your goals.
In the music business, it's easy to get distracted.
A robust strategic plan keeps you focused on the path to achieving your dreams.
Overcoming Challenges with a Solid Plan
A solid strategic plan is your shield against the inevitable challenges of the music industry.
It helps you anticipate potential obstacles and strategizes ways to navigate through them.
Measuring Progress and Making Adjustments
Strategic planning is an ongoing process.
Set milestones to gauge your progress and be prepared to modify your approach as needed.
Continuous evaluation and adjustment are key to your long-term success.
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As an artist, there are so many voices out there telling you what you should and shouldn’t do that it’s hard to know which voice to follow.
The truth is there is a pathway that you can take that is made up of fundamental principles that are true, no matter what it is you are trying to do.
When you know what they are, you can achieve success without having to go viral or spend all of your time on social media hoping to catch a break.
These are principles that were applied by the team at High Time to take then unknown alternative rock band The Hunna, from zero to achieving the following results in only 2 years:i
Played to a crowd of 10,000 in London.
Racked up 150 million streams on Spotify.
Sold 85,000 tickets across the UK.
60,000 physical albums.
Secured media placements on major radio stations like BBC Radio 1.
Secured synchronization placements in major global advertising campaigns.
The magnitude of the results we achieved is hard to fully grasp.
It's not just about the spectacular numbers; it's about the fact that everything we did was by design.
It was all part of a process that we have now defined as the High Time: Artist Success Pathway.
Our objective is for as many artists as possible to know how to follow the High Time: Artist Success Pathway, and to do this we’ve created a 3 part training, which you can find inside a private Facebook Group.
This group is also a place where we’ll be posting ongoing insights, knowledge, wisdom and guidance, while also fostering a community of artists who are ready to follow a pathway that provides certainty in a world of noise.
The Hunna Case: A Testament to Strategic Planning
When I embarked on the journey with The Hunna, strategic planning was at the forefront.
In "Zero to Record Breaker," I detailed how we developed a clear plan right from the start, aiming to sell 5,000 tickets in London within two years.
This ambitious goal not only guided every action but also set the band up for surpassing it, eventually selling 10,000 tickets.
As I mentioned in the book, "Success is not a random act. It arises out of a predictable and powerful set of circumstances and opportunities."
The High Time: Artist Success Pathway
Strategic planning is the third step in the High Time: Artist Success Pathway, following the development of Core Product and Brand DNA.
It's a step that requires continuous reflection and alignment with your foundational mindset, as well as adherence to the principles and theories we advocate in High Time.
Free Training and Facebook Group: A Resource for Artists
To further support artists on their strategic planning journey, I have created a free Facebook group which includes a comprehensive training that spans three videos covering the High Time: Artist Success Pathway, the process of creating a Brand DNA, and outlining the broader vision of High Time.
It's designed to help artists build a sustainable business around their music.
This community is a valuable resource for artists at all stages of their careers, offering insights, support, and guidance in navigating the music industry with a strategic approach.
To join, simply visit High Time: The Artist Success Pathway.
To conclude, strategic planning is a powerful tool in the hands of any artist.
By having a plan that aligns with your vision and goals, you can navigate the music industry with purpose and clarity.
Remember, it's not just about where you are now, but where you're headed and how you plan to get there.
Kind Regards,
Carl AKA 'The Baker'
It's High Time for change | #TheTimeToDoIsNow
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