Artists: How to Leverage The Power of Momentum for Certain Progress
Momentum is everything and when you have it, progress is certain to happen...
Carl Hitchborn
August 26, 2023
If you're an artist, you've probably heard how momentum is one of the most powerful forces you need behind you, if you're to start to make the progress you desire.
You may have already experienced it in some way or form and have some understanding of how magical it is when you have it.
When you have momentum, it propels you to new heights, creates opportunities and starts to open doors that were previously closed.
Having momentum behind you makes you attractive to almost everyone, be it people who you need to give you a leg up along the way or to fans who see you as a happening artist, and who want to be along for the journey.
Momentum gives an artist the chance to reach a wider audience, increase their visibility and build a sustainable career in the music industry.
Just as having momentum behind you makes it feel effortless to keep on moving forward, not having it makes it feel the opposite - you have to fight to get people onboard because nobody wants to be involved when they don't feel the excitement that momentum brings.
So, how do you create and continue to build momentum?
The first step is understanding what momentum means for an artist’s career.
Momentum refers to the amount of energy or activity behind something – in this case, your artistic endeavors.
Building up momentum takes time but it can be done through consistent hard work, creativity and developing relationships with key players in the industry such as labels, promoters and other professionals who could help further your career goals.
Once you have created enough momentum around your artistry, it will start working on its own; bringing more attention to your work which ultimately leads to success.
How can recorded music drive momentum in an artist’s career?
Recorded music can help an artist's career by getting more people to listen to their work.
As more people listen, it builds up a kind of energy or excitement around the artist and their music.
When this happens, it can create more opportunities for the artist, like appearing on TV or in movies, touring and selling merchandise. This is momentum!
By building up momentum through recorded music, artists can open doors to other potential income streams.
Live shows, merchandise and brand partnerships are all viable options for an artist who has created a solid foundation of momentum via recorded music.
Additionally, the increased visibility leads to more chances at sync placements in TV, films and video games – all of which can add a significant amount of income to the artist’s bottom line.
Strategies to use recorded music as a tool to build momentum
There are several ways an artist can leverage recorded music to create momentum in their career:
• Start with a plan – Decide what it is you want to achieve musically and plan how you’re going to reach that goal.
• Market your music – Get people listening to your songs by using social media, streaming platforms, radio playlists and more.
• Build relationships – Find key industry players and develop relationships with them so they can help bring your music to a wider audience.
• Play live shows – Live performances can help create buzz and bring in potential new fans.
• Release singles & EPs – Releasing regular music helps maintain the momentum you’ve already built up, as well as introduce your artistry to a new audience.
Accessing other income streams off the back of building momentum
Once you’ve built up a solid foundation of momentum through recorded music, other potential income streams can be accessed.
Live shows, for example, allow you to engage with your fans directly and create a more personal connection.
Selling merchandise like t-shirts and other items related to your music is another potential income stream – as well as offering additional promotional opportunities.
Brand partnerships can also help to increase your visibility even further, while sync placements in TV, films and video games add a whole new level of potential revenue for an artist.
7 tips on how to leverage the power of momentum for certain progress in your artistic career
1. Understand the importance of building momentum and what this means for an artist’s career
2. Use recorded music to build up momentum
3. Develop a plan and market your music
4. Build relationships with key players in the industry
5. Play live shows to create buzz about your artistry
6. Release singles & EPs regularly to maintain the energy you have built up around your work
7. Access other income streams off the back of building momentum, such as live shows, merchandise, brand partnerships and sync placements in TV, films and video games
To conclude, the importance of momentum for artists is key to building a successful career.
To create this momentum, an artist should have a plan for their music, market their music effectively, develop relationships with key industry players, play live shows to create buzz, and release singles & EPs regularly.
By doing these things, artists can leverage the power of momentum and access other income streams that will help them progress in their career.
With the right plan in place, a little bit of hard work, and the power of momentum on your side, you can make some serious progress in your artistic career.
Missed my first and most important article? here’s the link to it:
Subscribe to keep reading
This content is free, but you must be subscribed to The Baker Says to continue reading.