Re: Escape The Machine
Dear Friend,
The time to do is now.
For nearly seventeen years, I've been on a journey.
A journey that began when I walked away from my family's bakery business, knowing I could never achieve what I truly wanted to achieve by staying within those familiar walls.
A journey that led me deep into the dark corners of the music industry, where I discovered a machine that chews up and spits out artists, prioritizing profit over people.
A journey that saw me take an unknown UK alternative rock band to selling 10,000 tickets in London within 18 months - achieving unprecedented speed of success that threatened the very players who control this industry.
And now, standing here in Mexico - one of the most culturally rich and artistically vibrant places on earth - I'm ready to reveal what comes next.
The Vision Unveiled
On September 10th, 2025, I'll step onto a stage in iconic Mexico City to present something the music industry has never seen before.
Not just another company.
Not just another platform.
But a complete ecosystem that will fundamentally transform how artists build their careers, how fans experience music, and how the creative economy operates.
What You'll Witness
The Blueprint for the Biggest and Fairest Music Company in the World
How we're engineering a system where artists don't just survive - they thrive, maintaining complete creative control while accessing unprecedented resources and support.
The ArtistOS Revolution
The platform my team and I have been developing for the past 12 months - ArtistOS - a tool so powerful and intuitive that it will become the number one tool that every artist trusts to help them build and manage their business.
Fans at the Center
How we're putting music lovers front and center of the artist ecosystem in ways never conceived before, creating deeper connections and more meaningful experiences than anything currently possible.
Solving the Value Gap Forever
Our innovative approach to revenue sharing across all income streams - not just music - ensuring artists never again complain about unfair compensation in the digital age.
The Songwriter Renaissance
How the creators of the magic of the music business - the songwriters - will finally be rewarded at the level they deserve, potentially earning 5x or more within our ecosystem than the traditional music business.
Live Music Revolutionized
Our venue concept transforms how fans experience live music, creating immersive environments that go far beyond the performance itself, across both permanent installations and pop-up experiences worldwide.
The People Metrics Revolution
How our proprietary technology identifies artists who are winners on a human level - not through vanity metrics that can be manufactured, but through genuine ‘People Metrics’ that reveal true potential. When an artist is a winner as a human being, we know exactly how to build the foundations that make success inevitable.
The Artists Who Will Make History
For the first time, I'll be revealing the incredible artists we're partnering with - the creators who will become the fastest growing artists in the world over the coming months, proving once again that when you have the right system, unprecedented success becomes inevitable.
This Is Your Invitation
If you're an artist tired of struggling in an unfair system…
If you believe that art has the power to solve the world's problems…
If you're ready to be part of a movement that challenges everything we've accepted as "just how the industry works"...
Then September 10th is your moment to witness history.
The keynote is being live streamed and will be accessible for everyone who registers below.
But for a select few, there's an exciting opportunity.
101 artists will have the opportunity to be there in person.
Not just for the keynote itself, but for the rooftop after party where real connections will be made and revolutionary ideas will be born
And then, three additional days of intensive masterminding with myself and my incredible team right here in Mexico City.
This isn't just attendance - it's immersion into the future we're building together.
I'll be sharing details on how you can secure one of these 101 spots in the first email you receive after registering.
Because what I'm unveiling isn't just a business plan.
It's a revolution.
And revolutions don't wait.
-The Baker
Solving The World's Problems Through Art | #thetimetodoisnow
Details will be emailed to you on how you can be one of the 101 artists in attendance.