How a Baker

...Built the Fastest Growing Alternative Rock Band in UK History

Pioneering, Innovating and Paving the Way for the Creation of a 'Brand New Music Industry'

Dear Friend,


If you're an artist or if you work with artists, this will be the most important book you'll ever read.

But first, let me tell you that this is not a 'How To' or 'Get Rich Quick' guide...

Listen. This book is good. It can definitely help you. But if you think it will allow you to skip steps, take shortcuts or get incredible results without taking above normal levels of action ...then, honestly my advice to you is to not buy this book.

My Back Story

My name is Carl Hitchborn and I'm an entrepreneur from the UK. I've built various businesses from scratch including running my family bakery business. Feeling like I was unable to make the progress I wanted to make and being a typical entrepreneur, I sought a new challenge. I wanted to find a way to become global and with no prior knowledge, decided that I would attempt to make it in the music industry.


Everyone I spoke to told me this would be impossible: the music industry is one of the most difficult industries in the world in which to make a wave. However, undeterred and certain that this was to be my break-through opportunity, I spent several years finding the holes and weak links within the industry in order to develop the perfect model.

The Hunna playing 250 capacity Boston Music Room in London in March 2016

In 2015 I believed that I had created the blueprint that would change the industry forever and between then and now, I proved this to be the case. Picking one of the most difficult genres of music, alternative rock, I built the fastest growing alternative rock band (The Hunna) in UK history, growing from zero to 10,000 tickets in London in less than 2 years, achieving a top 15 album in the process.

This is the story of how I did it using principles that can be applied to any genre of music, in any country and no matter what age you are.

The Hunna playing 5000 capacity Brixton Academy in London in January 2018 - the first of two SOLD OUT shows at the venue

I'm certain that this isn't like any other music industry book you've ever read.


There's no fluff or filler - just complete insight into the inner workings of the existing 'Broken Music Industry' and how I created a New Model that turns the current model on its head and created unprecedented results


And it's easy to read... you'll be able to read it in just a few hours.

Proof of concept - The Hunna in numbers

  • 499,234

    Social Media Followers

  • 86,789

    UK Ticket Sales

  • 6x BBC Radio 1


  • 125,237,728

    Spotify Streams

  • 62,242

    UK Album Sales

  • 0-10,157

    London Ticket Sales in 21 months


This eBook is for you, if:

  • You read my Music Business Worldwide article, that became the most shared ever! - getting 55,180 shares.

  • You'd like to save yourself some pain and limit your mistakes, by gaining insight and knowledge I've acquired over almost a decade of learning about and operating within the music industry.

  • You love a David vs Goliath story. 

  • Maybe you work in the music industry and know that there must be a better way! 

  • You'd like to discover how a model that turns the existing industry entirely on its head was used to create historic results, a model that can be scaled and used within all genres of music and in any country.

You'll learn:

  • How I analysed the existing music industry and created the blueprint for an entirely new one.

  • How I defied resistance and ignored doubt from those within the industry to prove my model worked.

  • How I bypassed the gatekeepers and achieved the impossible without using a single traditional music industry marketing technique.

  • How these techniques created a story that eventually led to media support in record time.

  • How I used my entrepreneurial tenacity to rapidly achieve history-making results.

  • How my 'outsider' entrepreneurial perspective gave me an advantage over the archaic existing industry.

  • How my story could inspire you to achieve your entrepreneurial goals.

And much, much, more!

How do I know that these methods will work for you?


Because I’m personally mentoring over 400 Artists from ‘every’ genre of music and from 46 ‘different’ countries, and incredible results are starting to happen using the exact same methods, principles and strategies.

Words From Top Music Industry Executives:

The Baker, as I call Carl, is someone who is not ‘stuck on stupid’ by legacy practices, but instead thinks in ways that work today. Direct-to-consumer is his passion; The Baker is undeterred in helping The Hunna find and cultivate their voice and fans.

Lyor Cohen

YouTube's Global Head of Music -

Carl is an original thinker and a force of nature, It’s been a great experience partnering with him on the incredible rise of The Hunna.

Christian Tattersfield

founder of Good Solider and former CEO of Warner Music UK

Carl is smart, savvy and knows how to make calculated risks that play to his advantage; a music industry pioneer in the truest sense

Dan Chalmers

President of ADA UK (a division of Warner Music)


Now for a limited time only, you can get these incredible bonuses with the purchase of the Zero to Record Breaker eBook. This bundle will ensure you have all the information you need to build a sustainable artist business, using the exact same strategies I used with “Coasts” and “The Hunna” described in the Zero To Record Breaker eBook.

#1: The Zero To Record Breaker eBook (Value $27)

  • The Story of How I Built the Fastest Growing Alternative Rock Band in UK History

#2: The Missing Chapters from Zero To Record Breaker (Value $47)

  • The Old World: A Complete History & Breakdown of the “Traditional” Label Model

  • “The Brand New Music Industry” Model: How It Works

  • How to Apply the Model in Your Business, whether you’re an artist or music industry professional

#3: Music Industry Terminology: A Guide (Value $19)

  • A Guide to the Terms You Need to Know About the Music Industry As it Currently Stands

#4: The Artist Perfect Success Pathway: A Step-By-Step Guide (Value $97)

  • A Breakdown of Each of the 6 Steps of the Success Pathway, including:

    • ​Step One: Foundation Mindset Theory & Principles

    • Step Two: Product Development

    • Step Three: Branding & Messaging

    • Step Four: Marketing & Strategic Planning

    • Step Five: Sales Conversion

    • Step Six: Scaling & Investment

#5: The Continuous Momentum Template (Value $97)

  • How to Build & Sustain Momentum In Your Artist Business: A Complete Breakdown of the Formula

  • Includes Specific Strategies You Can Apply to Your Artist Business Right Away!



What People Are Saying:

There Is No Catch!

I realize that considering the knowledge, insight and practical strategies I've included in this bundle, this is very inexpensive you might wonder what the "catch" is.


And I know there are some websites out there that offer you a great deal on something but then they stick you in some program that charges your card every month.


This isn't one of them.


There's NO hidden "continuity program" you have to try or anything even remotely like that.


I'm literally giving you this entire bundle, for $29.99 - and after you've purchased the bundle I'll also send you a link to watch a 60-minute online training that walks you through the model step by step, and also teaches how you can simplify the noise in your mind so you can focus on making great progress ahead. On top of this you'll learn about the importance of momentum and why you must have it in order to be successful ahead. This free training goes hand in hand with the BONUS tools I am giving you in this bundle. I'm giving you all of this as a means of "putting my best foot forward" and demonstrating real value - giving you the tools you need to see real success in your business.


My hope is that you'll love it and this will be the start of a good business relationship for years to come.

In most cases, I take a loss when selling the bundle at this price, because on average it costs me $48 in advertising per customer.


So why would I do it?




I'm making this offer with the idea that you'll be very impressed with what I'm giving you today, and you may want to do more business with me in the future.


I'm betting that you'll enjoy this bundle so much, you'll want to book a call and ask to join one of my other programs.


Pretty straightforward.


Anyway - with all of that said, this is a limited offer - I'm certainly going to be charging a lot more for this bundle in the future.

This Is Truly A Limited Offer So Claim Your Zero To Record Breaker Bundle Now Before It Expires

Connecting to secure payment server...

Thanks for taking the time to read this letter and I look forward to speaking with you soon.




Carl Hitchborn


P.S. In case you're one of those people who just skip to the end of the letter, here's the deal:


I'm offering you a bundle that packs almost a decade of insight and knowledge from me entering the music industry with no prior knowledge and discovering how broken it was ...and then applying business principles to build the fastest growing alternative rock band in UK history. I explain exactly how I created these history breaking results that I know will work in all genres of music (because I am actively proving it so), no matter what country you are in or what age you are.


PLUS I've included a ton of bonuses that explain exactly how the "traditional" industry currently works, how my model works, and how you can apply the core principles of the model in your artist business today to 10x your progress.


And, on top of all that, after you've purchased the bundle, you'll get sent a link to watch a 60-minute online training, which walks you through the model step by step, along with two lessons that will help you to firstly simplify the noise in your mind so you can focus on making great progress ahead, and secondly understand how important momentum is to your success.


This is a very limited offer because it's a marketing test.


There is no "catch" to this offer. You will not be signing up for any "trial" to some monthly program or anything like that.


I am certain that the knowledge and insight you will gain from this bundle will save you lots of pain and help you avoid mistakes ahead.

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